Corporate E-Learning

Welcome to the media and Public Relations workshop. In this workshop, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This workshop is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course.

Networking is an effective way to spread your value through those around you. Understanding the basic mechanics of networking will increase you success in delivering the right message about yourself to others. In this module, you will learn how to create an effective introduction and how to make a great first impression.

Networking is an effective way to spread your value through those around you. Understanding the basic mechanics of networking will increase you success in delivering the right message about yourself to others. In this module, you will learn how to do the following: • Minimize you nervousness • Using business cards effectively • Remember names

Meet and Greet functions provide an excellent opportunity to network. Many local organizations host meet and greets and you should be ready to participate in these functions with understanding that there are crucial steps and considerations to take when in the Meet and Greet situation. In this module, you will learn the following: • The Three-Step Process of Meet and Greets • The four levels of conversation • Use these skills in a case study Understanding the process involved in meeting and greeting is our first discussion in this module.

Networking is a face-to-face event and how you dress can help you make the best impressions. Understanding what is communicated through the clothes you wear will help you develop a wardrobe that will enhance your networking and public relations goals. In this module, you will learn the following: • The meaning of colors • Interpreting common dress codes • Deciding what to wear The meaning of colors is important to know and this should reflect in you’re the clothes you wear.

Your written communication leaves a lasting impression on those who read your documents. Writing is a large part of your communication and it should be done well. Great written communication will help you demonstrate your value and ability to convey ideas. In this module, you will learn the basic structure of the following types of written communication: • Business letters • Proposals • Reports • Executive summaries Business letters can be used in many situations.

When networking and managing public relations, you should have clear and measurable goals in what you want to achieve when networking. Unclear goals could lead to missed goals and frustration. Understanding how to formulate goals that are realistic and achievable will help you network with results. In order to build great goals, you will need a basic understanding of the following: • Understanding goals in general • SMART goal writing • Helping others with goal setting These are the topics in this module.

Managing media relations is another facet to networking. In this module, you will learn how to leverage the following type of media: • Television • Print • Web, blogs and the Internet

At times, you may be confronted with a pressing issue or crisis. Planning for such situations will help to position you favorably in what may be a time where chaos is prevalent. Having a plan before a crisis occurs will help you take better control of the situation and project confidence to your audience. In this module, you will learn the following: • Gauging the crisis level • Provide feedback and insight • How information will be distributed • Track overall effect Each of these topics will help you be prepared for those times when a crisis occurs.

Social media is a powerful tool that can increase the scope of your network greatly. Understanding the various types of social media outlets will help you formulate a strategy that can employ one or more of these tools. In this module, you will learn about the following social media tools: • Blogs • Wikis • Podcasts • Social bookmarks • RSS feeds Each took brings its own unique advantages. We will begin with a common tool called a blog.

Communicating to your employees is a crucial part of your network. In this module, you will learn the following topics on employee communication: • Verbal communication • Non-verbal communication • Email etiquette • Negotiation skills • Making an impact Poor communication to your employees could lead to uncontrolled negative message about you. Increasing your effectiveness with employee communication will help reinforce your network and leverage the word-of-mouth power you employees have to your benefit. Understanding each concept presented in this module will enhance your networking strategy through your employees. Verbal communication is our first topic in this module.

Although this workshop is ending, we hope that your journey to improve your Networking, Media, and Public Relations skills is just beginning. Please take a moment to review and update your action plan. This will be a key tool to guide your progress in the days, weeks, months, and years to come. We wish you the best of luck on the rest of your travels!