Corporate E-Learning

So, you want to break into Entrepreneurship? Well, that’s great, but know that it is no easy feat. There are many steps you must take just to prepare yourself to embark on the journey, and once you have started your business, many more steps to maintain the business. This workshop is designed to give you the tools you need to start, run, and grow a business you can be proud of!

It is often said that entrepreneurs are the backbone of the nation. Anyone with the passion and drive can become a successful entrepreneur as long as the planning and execution are done well. The first step to becoming an entrepreneur is choosing the ideal business. The business you choose will be determined by its feasibility as well as your own interests and expertise.

Any successful venture requires an understanding of the market and the competition. You need to discover if the market is profitable and how you can compete. Once you understand the market and how it affects your business, you will be better prepared to face the challenges that will come your way and increase the likelihood of success.

Before starting any business, it is necessary to make certain decisions and take some basic steps. These actions include choosing a name, structure, and location of the business. It is equally important to register the company and hire an account. All of these actions provide the basis for starting a business.

A strong business plan is necessary for long-term growth and success. Planning requires gathering the appropriate information and outlining the plan before creating it with all of the necessary elements. Creating a business plan may seem boring, but you should not neglect it. This is the plan that will guide your company and attract investors.

Financing sounds like a frightening word, but it doesn’t have to be. Any viable business startup needs to be financed, and these days there are many different options for financing. There are many resources for entrepreneurs who are starting to look for financing. Talking to people who have already taken the journey you’re about to embark on is a great way to start. The next step will be exploring all of your options. Let’s discuss what is on the road ahead.

You can’t have a business without employees. They are the heart and soul of your business, so making sure you pick good employees is important. Every entrepreneur wants their company to be the best, so you should look for the best employees. Mary Kay Cosmetics founder, Mary Kay Ash, once said “People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.”

There is no point in hiring quality people if you do not provide them with quality training. Training is the best way to make sure you staff understands the company and their jobs. Having a team that knows the direction of the company and their working parts in that company is always an asset. Let’s explore together what training your new employees should entail.

Mark Twain once said “Many a small thing has been made large by the right kind of advertising.” Now that you have your excellent staff, you can spread the word about your business. Marketing is a necessity of any business, because being invisible won’t get you customers! There are different ways to market your business. Your product will affect how your business is marketed. Let’s explore some marketing options together.

Running the business is the “fun part”. This is where you take all of the tools acquired to prepare you for operating a successful business, and put them into practice. Before you can sell the products / services your company offers, you must get out there and source the materials. Once you do and the cash starts coming in, responsible money management and budgeting will prove to be your company’s best friends.

Once you figure out what works in starting and running a business, the next step is to grow the business. Offering more products or services within the existing company is one way to expand upon your business. Branching into territories such as bidding for contracts, opening a new location, and franchising the company can also help grow your profit.

Although this workshop is coming to a close, we hope that your journey to entrepreneurship is just beginning. Please take a moment to review and update your action plan. This will be a key tool to guide your progress in the days, weeks, months, and years to come. We wish you the best of luck on the rest of your travels!